When you're just starting out and you're in the process of validating your business idea, there's no need to do an elaborate business plan just yet. 

 A one-page plan covering the four critical pillars of your approach will be sufficient in this phase because it will give you the clarity and insight you need to validate and launch your brand. 

Full, detailed business plans are usually only required when you're applying for a bank loan or investment funding. And it's not possible to do a detailed one until you've worked your way through the first two stages of business growth (validate and launch) and you have the required information available. 

For start-ups, we've created this one-page business template to help you reflect on the four key areas you'll need to define in order to start your business. We guide you through each of the four areas so you know exactly what to do. 

Product information:

• 6-page A4 eBook
• PDF digital product
• Downloadable immediately after purchase.