How to Ask Great Questions to Get Amazing Client Testimonials
Great client testimonials are an essential part of business. Testimonials (or reviews) provide the social proof that gives new customers the confidence to buy from you. Businesses with the best and most reviews usually win the sale!
But have you noticed how hard it can be to get reviews from clients? There’s something challenging about having to make the time to sit down and think about writing a coherent review for someone. We wonder, what should I write? How do I write it? And because it doesn’t come easily, we procrastinate on it.
Surveys – on the other hand – seem to be less problematic, especially when we’re told it will take less than three minutes of our time. When you’re asked a specific, direct question, it’s not hard to write down some short thoughts on the topic.
Over the years, I’ve found that the easiest and fastest way to get great testimonials from clients is to get them to complete a short (less than three minute) survey in which you ask great questions. You then use their answers to compile a testimonial. Once you’ve created the testimonial from their answers, you send it to them and ask if they’re happy for you to use what they’ve written as a testimonial on your website and other marketing materials - and in our experience, people are more than happy for you to do so!
However, it’s important to note that not all questions are equal. The quality of the answers you receive will depend on how you ask the question.
Discover the ten questions we've developed to easily and effortlessly get amazing reviews from clients so you can start gathering more client reviews today!
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In service to your success,
Kate
kated@fempirecoach.com.au
+61 424 176 658
katiedejong.com